Solute Digital

The world of digital marketing is ever-evolving and saturated with a huge amount of businesses, gunning for recognition and ranking. With the web full of so many businesses trying to build an audience for themselves and maintain a strong presence in Google Search resul...

Maps, search and other Google services are all wrapped up into this easy-to-manoeuvre tool. With an account you can edit your information, allowing more customers to find your business, your stories, your values and to wholeheartedly engage with you. Things that seem s...

With so many different terms being thrown around about digital marketing, it can be difficult to fully understand their meanings. Of the most important concepts to understand, is inbound and outbound marketing.

Inbound Marketing is centred around the idea of targeting a...

While age, gender, style and interests can all be of importance, one of the most integral (and often overlooked) aspects of targeting, is geographic location.

Social Media Marketing encompasses the use of any social media service to gain traffic or audience and such has become essential to perform well in the commercial landscape. Typically, this includes posting content, images, photos or paid ads to generate interest from...

Consumers are shown thousands of ads every day, so how can you stand out? One way, is User-Generated Content (UGC). User-generated content, is content created by those outside of your business. It is authentic and fan-made content, made by consumers, social media foll...