Facebook ads are one of the most used and effective forms of digital advertising for businesses and there are certain tools that you can use to make it even better. One of those tools, is Facebook Pixels, which will help you get the most out of your social media marketing budget.

What Are Facebook Pixels?

A Facebook Pixel is a form of code for your website, that will allow you to track how many customers are being converted from Facebook ads. By using cookies, users are tracked during their interaction with your online brand. With this information you are able to further optimize your ads, rework targets and re-market to the people who are now engaging with your website.

How You Can Use Them:

You can use Facebook Pixels with specific ‘events’ (an action a user takes on your website) - either ones predetermined by Facebook or ones you’ve created yourself. Examples of events include: when someone lands on a page on your website, adds something to their cart, makes a purchase, registers for more information and many other options that are suited to your brand.

From your Facebook Ad Manager, choose the ‘Pixels’ option. From here you will be directed through the process of creating a pixel (it’s simple!) that you can then add into the code of your site. Once you’ve followed Facebook’s instructions, download the Facebook Pixel Helper extension for ease of use.

Use The New Info Wisely:

This information about customer behaviour and engagement with your website will come in handy. Think about what you’d like to achieve - Do you want to re-market to those who made it to your online store but didn’t purchase? Should you offer additional products to the people who’ve already made purchases? The possibilities are endless and you can ensure that this tool will fit into your personal digital strategy in one way or another.

For more information about your digital marketing, get in contact with us!

As a business, there’s a lot of times when you find yourself hunting for that perfect image. Whether it’s for a presentation, some online content creation, a blog or a post for social media - it can be difficult to get that ideal image. Often, you won’t have the resources to capture a photo yourself, so here’s a few sites that can come in handy in moments like these.

Unsplash:

A website full of gorgeous, high-res photography, gifted by people from all around the world. Simply search for a theme, or explore orchestrated collections and discover hundred of awe-inspiring, beautiful images. All are free under to download and use under Unsplash License. Check it out here.

Pexels:

Pexels has over 40,000 stock photos and all of them are high-quality and beautiful. A simple interface with an easy-to-use tagging system, allows you to easily find what you’re looking for. You are even able to filter your results by photographers to delve deeper into their content. Check it out here.

Freepik:

Unlike the first two options, Freepick doesn’t have a specific focus of high-resolution photography. Instead it features a diverse mix of vector art, illustrations and icons, that work particularly well with flyers, pamphlets and suchlike. It even has some tutorials and courses for you to hone your design skills! Check it out here.

Pixabay:

A library full of photos, illustrations, vector images and videos, with a strong filter-system to help you find exactly what you’re looking for. Pixabay has backing from an avid community, ensuring tons of new content from creatives is constantly uploaded. Check it out here.

Kaboompics:

Kaboompics has a large gallery full of images, free for your use. With the ability to filter by theme and colour, there’s always a high likelihood the perfect image will be waiting for you. They’ve got a big following that consistently ensures the website works as well as it can with new images always arising. Check it out here.

Stocksnap:

With hundreds of gorgeous high-resolution images added weekly, Stocksnap always has something that’ll catch your eye. Submitted by a large community of photographers, this website’s images are diverse, stunning and accessible. Check it out here.

Chances are, you’ve heard about the changes to Facebook that have recently been announced. Mark Zuckerberg made a statement that 2018 will see the social platform reduce the amount of business, brand and media posts on people’s timelines. He states that there will be a deeper focus from “helping you find relevant content to helping you have more meaningful social interactions”. The little amount of public content (i.e. business posts) that will show up on users’ timelines, will be expected to meet a much higher level of engagement. Instead of meaningless videos or photos to browse past, businesses will have to actively strive to start conversations and captivate their audiences.

While it’s still unclear to determine exactly how the algorithm will change, there are ways that businesses can start preparing for the new alterations. Engagement, in Facebook’s terms, is measured by reactions and comments - so each of your posts will need to focus directly on gaining an audience response. That could mean asking more questions, posting about things your audience will have opinions about and of course content that is ‘tag-worthy’. However, it won’t be as easy as ‘baiting’ your viewers. Poorly orchestrated posts that directly encourage comments or tags, can often seem spammy and far from the ‘meaningful social interactions’ that Zuckerberg is aiming to encourage.

Videos will continue to be encouraged by Facebook’s algorithm, with specific focus on live streams. This sort of content is gaining popularity extremely quickly amongst businesses, so you may need to start looking into this if you aren’t already.

One way to ensure your most loyal customers will continue to see your posts is by using the ‘see first’ feature on your Facebook page. When following you, you can encourage them to select this function so that your content will appear first on their timeline. You can post this or verbally encourage them during purchase (if you have a physical storefront). Alternatively, users can also select the ‘get notifications’ function so they will never miss out on your content. Of course, the better your posts, the more likely your audience is to actively engage in these ways.

So, in the most basic sense, the recent Facebook changes will mean that businesses will need to try harder to actively engage audiences, with new content and in new ways. For more information or support with your business’s social media marketing, get in touch with Solute Digital.

The world of digital marketing is ever-evolving and saturated with a huge amount of businesses, gunning for recognition and ranking. With the web full of so many businesses trying to build an audience for themselves and maintain a strong presence in Google Search results, you need to do everything you can to stay on top of the game. The best way to manage and monitor how your business is handled across Google’s search results, is with their own Search Console tool. With this, you can gain a larger backing and understanding of how Google views your website. With a better comprehension, you can optimize your website and content to strengthen your position online.

There are countless benefits of using Google Search Console for your website. Firstly, it streamlines everything into cohesive and understandable data, so you can be sure of each step forward. Search console will ensure Google can access your content and you can customize which of it is viewable in search results. This functionality extends to allow you consistent search engine performance when customising website content.

Another benefit is that you can easily map how your website and business is viewed by audiences and Google. This includes: what searches will generate your website listing, what information of yours is highlighted in results, which sites link to you and your mobile accessibility. Influenced by all of your content, including titles and urls, this information is essential to ensure you remain well represented in Google’s algorithms and allows you to work toward a strengthened online presence. On top of just providing you the information, Search Console also gives you functions to actively customize and invigorate your website.

Google Search console is an essential part of SEO and understanding/managing your website’s online presence. For more information and to begin using the tool, Click here.

Your business’ online presence both reflects and determines your appeal to consumers and your position within your industry. By situating yourself well across the digital environment, you can gain more traction, a larger audience and a make a higher turnover of sales. One of the most effective ways to manage your online presence, is with a Google My Business account.

Maps, search and other Google services are all wrapped up into this easy-to-manoeuvre tool. With an account you can edit your information, allowing more customers to find your business, your stories, your values and to wholeheartedly engage with you. Things that seem simple (i.e. opening hours and location) can go a long way to drawing in more customers. Free of charge, a Google My Business account will allow you to fill all this in. New and old customers will appreciate the extensive information and the newfound depth of your connection with them.

That connection is further strengthened with another feature of the tool - you can add photos and respond to reviews from customers. This is another simple way to fully reinforce your business's reputation and position within your specifies industry. Consumers can understand you to be a validated, authentic company and can align their tastes and values with you to a greater extent.

The effect of your business having aGoogle My Business account is both substantial and measurable. The service offers insights on who is searching for you, how they’re doing it and where they’re doing it from. With these details and more, you are able to develop a better comprehension of your audience and yourself, which can be translated to new campaigns (the success of which, can also be measured).

All of these services are wrapped into a simple Google My Business account, which has mobile accessibility as well as desktop. That means you can be consistently making the most of this brilliant tool to maximise your business’ sales and reach. All that is to be done, is sign up for a free Google My Business account and see the results for yourself.

Email marketing has been a favoured form of digital marketing for a number of years now, being used by businesses of all sizes. Those who actively utilize it, will attest to the fact that email marketing has the ability to grow sales at a great rate. With the knowledge and the application of certain techniques and platforms, your business can discover and reap the benefits.

Why does it have such promise? Because the nature of the communication is more personal and prolonged. Instead of just passively viewing a website or Facebook page, email marketing offers your audience a means to access new information from you regularly and personally. You can keep them connected with promotions, content and other general information about your business. By doing so, you humanize yourself as an authentic entity, instead of some faceless place that just sells things. This begins and maintains a relationship, where they can discover a greater understanding of your brand overtime - adding a heightened layer of trust. From here, you can build more customer loyalty and encourage repurchasing. By integrating an email sign-up into your social media platform, website and even storefront (if you have a physical location), you can begin that relationship very early and start establishing a strong community of willing consumers.

Your database of email addresses also allows you to keep tabs on who you is interested in your business. You can gather a greater understanding of how wide your reach is and what sort of people you are attracting. As it develops, you can even use the email addresses to contact customer for surveys or research if need be. In these ways, email marketing is able to help you develop new customer relationships as well as strengthen your existing ones.

It can be difficult to start off, particularly if you are a new, small-scale business. Fortunately, there are a number of platforms, designed to support you with your email marketing. MailChimp is one of the most popular tools used by a huge number of businesses. It offers you simple ways to create targeted campaigns, automated service for product follow-ups and other cases, back-in-stock messaging, business analytics, mobile services and even more helpful resources that will help you make the most out of email marketing. Basically it is a powerhouse, with a flexible design to fit your businesses needs. Campaign Monitor is another service, which helps you create stunning, professional emails with a very simple interface. Not only does their beautiful appearance help capture audiences, but the personalisation of a hyper-segmented approach makes it easy to truly communicate with consumers. Litmus is the final platform we’ll make note of here, although there are many more out there that you may find gell best with your business approach. Litmus has top-quality creative tools, as well as analytic, spam testing and checklist services that work together for a holistic approach to email-marketing.

With all these tools out there to support you and the benefits of email-marketing evident, it’s time to integrate it into your overall marketing strategy. For more information and support, get in contact with Solute Digitaland we’ll work with you to grow your sales through email-marketing.

Instagram has positioned itself as one of the most influential social media platforms in recent years, with a stunning interface and unique style. The app is great for businesses looking to grow their social presence as well a build an aesthetic, portfolio-esque profile to engage a growing audience. While it can be difficult to grow your following to a decent size, there are ways to do it - even for the smallest of businesses!

The first necessity is a cross-promotion. A simple post or share to your website or other social pages (such as Facebook), will let consumers know that you have an Instagram account they can follow. A well-rounded strategy that incorporates your instagram profile with such existing platforms can go a long way to establish a core audience from your existing followers.

To continue to cultivate your following, you should start with those who are already seeing your post. Encourage them to tag friends or share your post - either with simple content or as a competition. Many followers are more than willing to share your page with their friends, especially if they’ve got something to gain! No recommendation is better than one from a trusted friend, so those tagged are likely to follow and continually engage with your brand.

Of course, your content is the most important aspect of your instagram account. Your posts should be an authentic representation of your brand and convey a sense of both your products and your values. Create a vision board or browse other instagram accounts you like, to find a theme or aesthetic that ties in with your business. From here, continue that familiarity throughout your content to ensure you entice an active audience with quality posts. Post consistently, but without overdoing it - too much can overwhelm your audience. Also, try incorporate user-generated content, where possible. This allows you to connect more intimately with your followers and shows how much you value them.

Hashtags are one of the best ways to draw in new followers. When posting, incorporate relevant hashtags to link yourself with relevant searches. This will help a wider audience discover your content. Be careful not to overdo it, however. Too many hashtags can limit the sense of professionalism and can possibly undercut an established reputation.

Of course, you can also post sponsored advertisements, that can gain a lot of reach. With a paid, promoted post, you can target certain demographics to reach a relevant audience that is likely to engage with your content. Save your best posts for this - whatever will catch someone's eye when they’re scrolling through their feed and encourage them to stop and check your business out.

By growing your Instagram following, your business has a wider reach and more customers willing to purchase your products. For more information or support on how to manage your social media presence, get in touch with Solute.

With so many different terms being thrown around about digital marketing, it can be difficult to fully understand their meanings. Of the most important concepts to understand, is inbound and outbound marketing.

Inbound Marketing is centred around the idea of targeting a core audience with engaging content that attracts them to find out more about your business. You provide them with something they like and they become involved with your brand. By targeting specific audiences who are likely to be interested in your brand, the overall process is relatively affordable and extremely effective. Examples of inbound marketing, include content creation across social media platforms, blog work and specific incentives for engagement. The strategy uses a form of direct communication and provides something useful as opposed to merely advertising.

Outbound Marketing takes a different approach. In contrast to its alternate, this strategy focuses on a business advertising toward a mass audience. A more traditional approach, outbound marketing does not specify an audience like inbound marketing does. The result can be expensive and less certain, particularly if you are a smaller business owner.

Despite their differences, both forms of marketing have there merits and it is essential to refrain from overlooking either approach. Separated - they are good, but together they can be hugely successful. The outbound approach can reach a wide audience, including people you wouldn’t think to approach, allowing you to grow your brand. It can assist in strengthening your recognisability and familiarise your name across a large number of households. Inbound techniques can then recognise this audience and provide them with something that will keep them engaged. It humaninses them and reminds them of their importance as a loyal customer and follower. With its low costs, it can also bring down the cost of overall marketing services.

To decide on what will work best for you, you will need to consider your company resources and the specifications of your audience and industry. If you need further support or information, contactSolute Digital to assist with your business’s growth.

New year, new you - right? With everything going on in the world and the constant evolution in digital marketing 2018 is shaping up to be a very interesting year. So how ready is your business?

To ensure your year is as successful as it deserves to be, it is important to work up a strong, digital strategy. With this, you are able to determine key outcomes for your business in relation to your audience, brand and engagement. By transposing this into a coherent structure that supports your steps throughout the new year, you can be confident in your ability to fully maximise your business’ effectiveness across digital platforms. Under the current business climate, this is essential to overcome competitors and continue to pull a large and dedicated audience.

One large part of this is your approach to Google AdWords. Chances are, you used the service in 2017 and know how important it is. However, if you didn’t, it is time to get on board. With a few new campaign tools and more looking to drop in the new year, this is something that should be built into your overall strategy and plan for 2018. This relates specifically to the audience you want to target, in terms of size, demographic and geographic location.

Of course, the essentiality of Search Engine Optimisation (SEO), will continue into 2018. As we have learnt this past year, this is an ever-changing field that requires much time and energy. By setting yourself up for success early, you can make your SEO approach in 2018 much simpler. If you haven’t already, start building an understand of your current search ranking - including what you are doing well and in what aspects you can improve. By gaining a good basis now, you can stay on top of the evolving climate in the new year.

Even in 2018, email marketing is alive and continues to be one of the most important aspects of your digital marketing strategy. Have you been using a service like MailChimp? How big is your current mailing list? Consider the ways in which you can see your audience grow and continue to keep them engaged.

One of the most obvious aspects of digital strategy to consider in 2018, is social media. It has continued to strengthen as an integral part of marketing and unsurprisingly, will continue to evolve. Again, it is important to review 2017 and consider the new year. How well are you engaging with your audience? Are you targeting the right people?

2018 is your year. Solute Digital is prepared to work with you to ensure you have a year full of success and triumph. For more information about our services, get in touch, today.

As a local business, it is important to be visible in the places that consumers will be searching for you. That can mean competing with worldwide industry leaders or larger corporations for higher search ranking - and we all know how much time SEO can take up. However, you are able to ensure that your brand will be visible through local search marketing using Google AdWords.

Most people using search engines for products and services, are more interested in locally based businesses, for ethical reasons or just convenience. Whatever the individual reasoning is, location is important - and you can ensure you treat it as such. Google has become much more accommodative with regards to local business and their focus has shifted accordingly. With their ability to track the location of devices engaging with their website and deliver ads based on selected regions, you can direct you ads to specific locations.

The most obvious use of this, is to harness an audience that is close to your location of operation. That can save you a lot of time and money, as you are no longer marketing to the masses. On top of spreading information within your local area, you should also consider extending your reach to a slightly wider community - places which are conveniently close but may also be unaware of you. Whatever your focus, it is always a good idea to take the time to fully consider your adverts.

How will each geographic react to your ad? By taking the time to tailor your messages to your audiences, you can relate to them on an interpersonal level. Customers tend to trust local companies more, so let them know that you are there for your community! By building a network of local consumers through Google AdWords, you can increase your reach and customer loyalty - fully realising your brand’s local potential.

For more information about Google AdWords and how it can be best implemented into your business, get in touch with Solute Digital.

It’s likely that you would’ve seen the newest trend to emerge throughout Facebook - Interactive Photos. Giving a viewer the ability to fully engage with an image by holding it down and watching it react and move, this trend has made a bold statement in the social media sphere. Not only are they fun to look at, their insistence on engagement fosters an amazing reach - bring you an audience that is usually larger than photo/slideshow alternatives.

The best part is that it is simple and quick to create this effect. Using the intoLive app, you can make your own posts in just a few minutes. Here’s a step by step guide to get you sorted:

First, you have to download the app. It’s free, but only works on devices with iOS 9.0 or higher.Now you are able to open up the app. You will be given the option to select videos or photos from your phone’s library. You can either select a video up to 30 second or up to 30 images (for a slideshow effect). At the end of the process, this is what will be revealed when a user holds down the image. Ensure all selections have equal aspect ratios and sizes.It’s now time to select the first image that will be presented - what will be held down to reveal the ‘hidden’ images. If the audience isn’t using a mobile device, this will be the sole image featured. It is often recommended to use a image that directs users to engage with the picture, as many would never have seen this effect before.Once the image has been made up, save it to your camera roll.Now you are able to upload through the Facebook app. Simply click the photo button and select the ‘Live’ option and you are all sorted!

This new trend allows you to truly customise your images. You can consider ‘before and after’s, varying series or allow your audience to uncover an answer or interesting content by engaging. There are a huge amount of possibilities and many more to be uncovered - this is a must-add option for your digital toolkit.

Download the intoLive app and give it a go > https://itunes.apple.com/us/app/intolive/id1061859052?mt=8

One of the best things about good digital marketing, is it’s ability to effectively target customers who are most likely to engage with your brand. Instead of sending your promotional messages out to the world and hoping for a decent response, you can direct specific material to a specific audience who fit into your demographic. This allows you to be confident that the people who should be aware of you, are. While age, gender, style and interests can all be of importance, one of the most integral (and often overlooked) aspects of targeting, is geographic location. If you are a locally operating company, there is little point in constantly throwing information out to the worldwide masses. This is where GPS tracking, offered by mobile marketing, can be super effective.

With mobile marketing, you can use GPS tracking to target customers in your location. Geolocation features allow your advertisements to be shown to customers, only when they are in a set location. This means that the people seeing your messages are more likely to be interested in them. By keeping to a relatively small area around your store (no more than about 5 minutes away), you can ensure your audience remains fully engaged. Use an impactful CTA that will encourage them to immediately check out your location. Perhaps offer something direct and unique, like a personalised sale or a free drink. If done well, you can increase your sales and engage with your customers with much more success.

It is important to ensure you are open with your customers. By being transparent with what data you are trying to target, you can continue to build a relationship of trust that will benefit you both. This will allow you to find long-term and dedicated customers, that are keen to continue to support your business.

GPS tracking, tends to work best in industries that insist on attendance. Whether that be retail, hospitality or entertainment, this technique will become integral to pulling a larger audience.

For further support and information about using GPS tracking to target customers in your location, get in touch with Solute Digital today.

The last few years has seen the digital environment grow at unprecedented rates, cementing Social Media activity as much more than a passing phase. One would be hard-pressed to find even a single business that is not making the most of Social Media’s accessibility and audience. Social Media Marketing encompasses the use of any social media service to gain traffic or audience and such has become essential to perform well in the commercial landscape. Typically, this includes posting content, images, photos or paid ads to generate interest from a large number of consumers. Depending on a company’s target demographic as well as the social platform, such techniques can vary.

Almost 3 Billion people, worldwide, actively use social media. That means that you are able to access more than 37% of the entire world’s population, just through digital techniques. The sheer volume of users, is one of the most attractive elements of social media marketing. Never before has it been so easy to reach such an immense audience. The more consumers that can discover your business, the more likely you are to pinpoint an engaged target market - benefiting both the seller and the buyer. By helping you understanding who you want to target and given you the resources to do it, social media marketing blows traditional techniques out of the water.

Social Media users span across a number of different services, including Facebook, Instagram, Twitter, Snapchat, LinkedIn and more. Each of theses sites offer distinct features and tend to be used by differing demographics. Their individual ‘flavours’, mean that to make the most out of them, you have to truly understand them. Businesses must ask themselves: Who uses these sites? What interests them? Is this the best way for me to reach my target market? Now, a specified digital strategy can be formulated.

With a greater understanding of what Social Media Marketing is, it is easier to fully engage your audience. For more information about how to get started, get in touch with Solute Digital and see how we can help you!

Social Media sites are constantly redesigning aspects of all their services, formulating completely re-imagined ways to communicate. One of the most recent developments, that has become permanently situated within the social media environment, is stories. Two of the main services using this feature are Facebook and Instagram.

If you’re unfamiliar with Facebook and Instagram stories, they are a means of sharing videos and images with your followers, disappearing within 24 hours. Features like Boomerang, Rewind, Stop-motion, as well a wide collection of filters and stickers, can also be paired with the uploads. The temporary nature of stories, presents a more intimate and specialised way to engage your audience. It strips a large amount of passivity from your audience’s involvement and can be harnessed for distinctive purposes. One of the key allowances this service makes, is for you to push multiple brand messages without diluting your account or overwhelming your audience. You can make smaller announcements, build hype or show behind the scenes content that your audience can enjoy. The nature of story engagement, means there can be numerous posts made each day with less audience fatigue.

Another such purpose is linking. With the ability to link to other websites or Instagram accounts, you can direct your followers to wherever you need them to be. Whether that’s your website, a new upload or a place of sales, linking allows you to easily present your audience with ways to further engage with you. Further to only using the tool to show your own content, try tagging other people’s Instagram accounts. If there are other friendly companies that you have worked with or can align yourself with, bringing them into your stories can work well for both your brands. It builds trust between you, directs each sets of customers between both parties and it authenticates your communication with a sweeter feel.

If you have a physical store or location (including an event space), stories present a great way to give offers. Take advantage of your customers screenshot ability, with a message like ‘screenshot this and show us for a 10% discount’. This is a means to add variety into your deals, making the most of the more exclusive feeling of stories.

Instagram also provides an advertising service in relation to stories. You are able to create an advertisement that shows while users are browsing through stories. This puts you straight into their social sphere and feels much more natural than alternative techniques.

For more information about the changing social media landscape and your place within it, get in touch with Solute!

One of the most integral aspects of marketing, is the humanisation of your brand to build authentic connection and trust with your customers. Such, is fundamental in ensuring that your brand’s messages stick out, well above your competitors. But with such a heavily flooded social media and advertising environment, that is no easy feat. Consumers are shown thousands of ads every day, so how can you stand out? One way, is User-Generated Content (UGC).

User-generated content, is content created by those outside of your business. It is authentic and fan-made content, made by consumers, social media followers or influencers. Examples could be a blog post, a podcast, an uploaded video, a social media post, an image or any other sort of third-party content. The user-generated content can then be shared by businesses across their social media accounts or website for promotion, usually for free or very cheap. Ultimately, UGC is advertising content, created by those who love what you do.

User-Generated Content works to build trust - people see others engaging with your business and that builds ‘social proof’. We trust other consumers, more so than large flashy business campaigns. A wider audience can also be established, with peers and influencers acting to broaden your online reach. This means more people, trusting in what you do. Further to this, it’s simply easier! Creating content takes time, energy and money, pulling you away from your main focuses. A high amount of UGC, means you have more resources to pour into ensuring your product/service can continue to thrive.

So how can you get your fans to start creating content? The first step, is to understand them. Use the inbuilt analytic tools of social site like Facebook and Instagram, or opt for a more in depth third-party tool, like Sprout Social. From here you can collect important information about who is engaging with you and how they are doing it. Then, decide on which Social Media platform is best for you to focus on with your user-generated content. Snapchat, Facebook, Instagram, Linked In and Twitter all tend to be best, with their own respective flavours and services.

With that in mind, you can formulate a more specific strategy. Set some goals around what you want to achieve and work out ways to get there. Competitions work specifically well, where you can ask your followers to create any sort of content, with the chances of winning something related to your brand. Make it specific! Let your audience know what you want and why you want it.

Once UGC begins coming in, be specific with what you share. Give recognition to the creators and determine what will be best for you to show everyone else. Ask yourself, what will generate the best engagement from the people I want to be engaging?

Now you are on your way to fully harnessing the power of User-Generated content, but it doesn’t end here! If you need more information or support regarding it all, get in touch with us. We can help you formulate strategies specific to your business and follow through with them.

Facebook advertising is a great space to develop a wider audience and promote your brand. However, with the amount of competitors also attempting the same thing, it is important to stay ahead of the game. Here are some Do’s and Don’ts to ensure you are on the right track.

Do try different things! Most of the pros trial various designs and styles of adverts until they settle on the best! Test everything before you commit, so you can be certain you will get the most out of your advert. Play with different images and rewrite your content until you’ve got it down perfect!

Don’t forget who you’re targeting. When creating your ad content, don’t forget about your audience. Without them in mind, you are unlikely to create anything that they will actually respond to. Think about your target demographic and act accordingly. Both your written and visual content should speak directly to them, to maximise your results.

Do carefully consider visual content. The images you use in your ad, is possibly its most important element. It is often the first thing a reader sees, so it is important to grab their attention immediately. Pick an image that is interesting and reflects your brand. It should be easy to interpret and effective enough for your audience to stop and fully check out.

Don’t flood your readers with info. While many advertising platforms work well with complex and super creative strategies, Facebook tends to work best with simplicity. An overcomplicated message will cause your audience to keep scrolling and your engagement rate won’t be as high as you desire. Ask yourself what message you want to send out and keep that in the foreground of the advertisement.

Do use a clear CTA. What do you want to achieve with your ad? What do you want the reader to actually do? A clear CTA (call to action), explains the purpose of your ad to your audience and shows them the route they should take. Get straight to the point!

Do proofread! Taking the time to re-read your copy can save your whole campaign! Typos and mis-spelling seems unprofessional and it can easily ruin your overall message. It would be a shame to allow a simple accident to overpower your advertisement, so make sure you take the extra couple of minutes

1. MailChimp

MailChimp has become popular with a large amount of businesses and for good reason. It is a simple to use email subscription service, that will quickly spread your message and update your followers. MailChimp has certainly situated itself as one of the best services out there for small to medium businesses.

2. Google Analytics

For most businesses, this is understood to be one of the most powerful tools at one’s disposal. All businesses, particularly small to medium ones, should have Google Analytics installed. It provides you with the digital analytics tools necessary to improving your customer engagement, experience and click-throughs.

3. HootSuite

HootSuite removes a huge weight from your workload, by helping you manage your multiple social media channels. Allowing you to schedule posts and track your profiles of various social channels, this service can quickly become an integral facet to your business. Whether you use HootSuite to analyze traffic and further optimise your content, or to post during holiday and/or busy business periods, you will find the tool to be extremely impressive.

4. Referral Rock

Referral Rock provides you with referral automation software that allows you to fully harness the influence of your existing partners and customers. With a simple interface, the software makes the most of social sharing, incentives, personalised links, performance statistics and more services. It works easily with existing platforms and can quickly become an invaluable tool for maximising your business’ reach.

5. Canva

We’re all aware of the importance of uploading visual content to further engage your audience and Canva supports the creation of such! Within minutes you can create stunning graphics for free! Whether you’re a design pro or not, this service easily gives you the tools to make quality images and presentations.

6. Mention

Mention is a tool that lets you monitor your business and industry. In real-time, you can track what people are saying about your brand, your competitors, your campaign, or whatever else you need to know. This is super handy as a small to medium business, as you are able to generate a wide understanding of your industry and how you are fitting within it.

7. Picreel

Picreel is a tool that helps you capture your audience as they’re leaving. By tracking their mouse movement while they’re engaged with the site, this service serves them an optimised offer when they navigate away. This helps keep visitors active on your site, boosting your conversion rates.

8. VWO

This service helps you find out what is working well on your site and what isn’t. Using VWO, you can check your headlines, design or content to find out what your audience responds to most. This is a great tool to help you optimise content that will harbour the greatest response.

9. Personapp

The visualisation of your audience is super handy in determining which content you should post. It prevents you seeing your followers as simple figures and humanizes them. Personapp allows you to create and share personas with a simple interface, so you can maximise the effect of your business.

10. SurveyMonkey

Chances are you’ve had experience with this tool before, as it is popular with a vast amount of businesses. It is a simple service that helps you create, send out and analyse surveys. Whether you want a specific answer to a question or are after a more general generation of information from your audience, SurveyMonkey is a service you will want to make the most of.

Have a question? feel free to drop us a line @ 022 612 6545 or email Jen at jen@solutedigital.co.nz

If your web page ranks high for relevant keywords on Google’s search listings, you gain an immediate advantage over your competitors. Working to build a strong organic ranking doesn’t always feel like an easy task though. Here are the must do’s to boost your organic Google SEO ranking and maximise the effect of your website.

Collect keywords. Instead of trying to situate yourself as the top rank for ALL the relevant keywords, pick a list of your most desired and work from there. Use an adwords service like Keyword Planner and pick some solid keywords that your audience is searching for. By trimming down your list, you can put more focus into pulling good results with a higher chance of success.

Incorporate keywords in your content. Now that you have collected the keywords you want to rank for, use them! Incorporate them into your content and build up from there. For even better effect, also optimise your URL, meta-descriptions and titles. Remember though, Google’s algorithms work against cramming exact match keywords, so work for variability and diversity.

Make good content. The best strategy will always be to create top-notch content. High quality posts will engage readers and Google will make note of it. From there, you have a better chance of going viral and pulling larger audiences - which you will be rewarded for in Google’s algorithms.

Inbound link. Linking to relevant pages and content within your own website is a simple way to boost your organic ranking. Not only will it keep readers engaged and active on your webpage, but it will boost your authority too. These two things will combine to boost your organic ranking without too much effort.

Work in your Social Media accounts. Chances are your business is already on Facebook or another social media site, so use this to your advantage! Social media is among the best ways to increase your audience and engage them. Not only will this keep your website relevant and active, but it can also increase your organic ranking.

Track your progress. There’s no point putting in all the work and not seeing the effect. Track your progress and use what you learn as you continue to develop your business and social strategy.

Looking for help with your SEO, check out our pricing here > www.solutedigital.co.nz/seo-search-engine-optimisation

The world of Social Media is huge and ever-changing. Because of how full it is, it can be difficult to navigate yourself around. If you’re just getting started with Social Media, this is where you should start.

Firstly, it is important to understand that Social Media is simply an extension of your business’ values and processes. This means that your social strategy and use of platforms should clearly reflect your brand. In doing so, it will be easier to attract customers and audiences who identify with you. So after first ensuring that you fully understand your business and what it stands for, you can begin a quality social media strategy.

Build a social media strategy based around your business and goals. Ask yourself, “What do I want to achieve with social media?” and use your answer to form the basis of your practice.

Facebook, Twitter, Instagram - there is a large variety of platforms that you can harness. When starting out, don’t try to do too much too quickly. Pick the site that seems to suit you best (it is usually easiest to start with Facebook or Instagram) and focus your attention there first.

When you sign up to a website, ensure you fill out all profile fields. After completing your social media registrations, begin working on content. Check out what established and esteemed pages are doing (especially those similar to you) for some ideas. Then just give it a go! Think about what you want to say and what your audience will want to hear.

Consistently posting content is important to gain recognition and stay relevant. To assist with scheduling and consistent posting, especially as you move into numerous platforms, try out a social media dashboard. This puts everything in one place and ‘cleans’ most of the process.

It is easy to spend lots of time building your account and staying up to date with the social media world. To ensure you are not overdoing it, schedule time to put into social media that works into your existing routine. Remember, your social media strategy will be as successful as the amount of energy you are able to put into it.

What it is.

Digital marketing is the use of internet and other digital technologies to market a brand or a product. More than just having a pretty website, digital marketing is a collection of overarching strategies used to draw in audiences and convert them to customers. Incorporated is mobile strategy, social media use, search engine optimization (SEO), influencer marketing, campaign marketing and much more. With the rise of technology use, digital marketing has become a virtually unavoidable necessity for businesses wishing to expand their sales.

Why your business needs it.

Digital marketing isn’t a phase that will be passing - instead, it reflects a societal change that is here to stay. With the internet so ingrained in culture and individual daily lives, it must be effectively harnessed if you wish to remain relevant to consumers and draw a larger audience. With a strong digital marketing strategy, you are able to situate yourself as a recognisable, quality business that customers can align with.

Your competitors are already doing it! They are reaching out to prospective customers or else, are certainly preparing to. To ensure you keep an edge over competing businesses, you need an effective online marketing strategy that will keep you at the top of social media platforms and search engine results.

One of the greatest things of the digital age, is the interconnectivity of everyone. All around the world, people are able to communicate and share across social media platforms. Whether in review sites, social media platforms or blogs, people could be already talking about your business. By putting your business online with solid strategy, you can situate yourself right in the middle of these conversations. That means that your customers can share information about you, recommend you to friends and access your business with ease.

Not only does digital marketing benefit you, but it benefits your customers. It provides quality service that ensures audiences are kept happy. With ease, they can find information, ask questions and build a strong relationship with you. Such trust goes a long way to continue to grow your customer base and strengthen your sales turnover.

Google AdWords is an efficient tool in ensuring high-quality online marketing. Even with small budgets, you are able to create great campaigns that are extremely effective in targeting audiences and converting them into customers. With so many business using the service, it is important to stay ahead of the game to maximise your success. Here are some key factors that make an AdWords campaign great.

Strong customer consideration. It is important to fully define your target audience and create content in accordance with who that is. Your ads should attract their attention and lead them toward taking action (i.e. going to your website). Part of this, involves looking into customer demand. Using Google’s Keyword Suggestion Tool, you can specifically use keywords that more people will be searching for. With deeper insight into who (and how many people) will be seeing your ad, you can formulate them to gain much better conversion rates.

Be as accessible as possible. As to allow more of your target market to access your ads, make sure your ad is both technologically and understandably accessible. This relates to a couple of things. Firstly, ensure you are using mobile-prefered ads to remove any hassle for mobile users. Secondly, ensure your copy is legible and digestible - it is pointless to drown customers in too much unnecessary information. By allowing accessibility in relation to technological choices and how information is phrased, you are able to generate a much larger conversion rate.

Positive Landing Page. Once you have won over a viewer and they are redirected to your website, they want to see something that is consistent with the ad that they saw. Whatever was originally promised, needs to be backed up on the website. A great way to do this, is develop a landing page specific to the ad - something that directly relates your business to the keywords used. By doing this, you can lead your prospective customer toward your product, as opposed to simply sending them there. What this means is that they can be continually reassured they are on a good path, as opposed to being disorientated and clicking off your website.

These are just a few of the key factors found in great AdWords campaigns. For more assistance and further information, get in touch with Solute Digital.

With social media now so ingrained within the business landscape, it is crucial that you make the most of all the opportunities you are provided with. By utilizing all the best social media marketing options, you can ensure an edge over your competitors and build a strong relationship with your audience. One of the best and often under-utilized tools, is Instagram - if you’re not already using it, this is why you need to.

Instagram now works with business better than it ever have before. With new technologies to support your marketing strategy, you can effectively access insights to further understand your audience. Such a tool is a brilliant and easy means to continue to build the way you present yourself to your audience. You can access data about who is engaging with you and map how you can be doing even better. Then you can take the information and use Instagram’s promotion technology to increase the amount of people seeing and engaging with your business.

Each social media website is relatively specific in their main user base, particularly in the case of Instagram. With a predominantly younger demographic, it is has a more alternative feel that can really work to increase and widen the audience that is engaging with your business. There are 700 Million monthly users on the platform - a huge amount of untapped people to connect with.

In such audience connections, Instagram’s aesthetic works extremely well in communicating your brand’s values and goods/services. With the options of adding basic photos as well as links, videos and other forms of media, you are able to build your page with a unique feel that authentically speaks to your customers. The application uses a fluid and easily accessible feed, which means that you just need to start creating content and you are on your way to building a great Instagram page.

For more information about Solute and to see how we have used the Instagram platform, check out our page now > https://www.instagram.com/solute_digital/

The importance of harnessing social media for business is now pretty cemented in how we we think about digital marketing and of course, Facebook is right at the top the list. Yet despite its popularity, businesses still struggle to pull together a quality page that works well for them and their customers. Here are our top 10 must do’s to have a successful Facebook Business Page.

Create original content. Sharing interesting ideas from all around the internet can and does work well on your Facebook page, but it is what you personally create that is going to work the best. Original content means your business will be reflected well and you’ll give your consumers a better understanding who you are.

Respond to Comments and Messages. With it’s popularity, Facebook has become a go-to communication method, even for businesses. That means that in order to ensure you are delivering the best service for your customers, you need to be checking and replying to messages and comments

Cross-promote. If you want to pull larger audiences, cross-promotion is an easy but effective way to go. Stop thinking about each of your social media accounts as separate entities and start seeing them as a way to fuel each other.

Post regularly. By continuing to post, you are constantly keeping yourself at the forefront of your customers timelines and minds.

Invest. There are a large number of means to promote posts and pages on Facebook, which may cost a little. In the long run, however, you will see that benefits of investing in ads, will far outweigh the costs.

Use the platform for accessibility. Facebook has more or less situated itself as the about page of the internet. That means that your business’s page will often be the first place potential customers see you. So, keep it slick and true to you.

Call to actions. By directing your Facebook traffic to other ways of engagement with you, or through to immediate action, you can maximize your effect on your consumers.

Target your audience. Remember who your audience is and stay true to them. You’ll find that it’s better to largely appeal to a minimal audience, than to minimally appeal to large audience.

Insights. Facebook’s insight system should be your best friend. From using their data, you can see how well each of your posts are doing and make decisions about how to make them even better.

Schedule and stick to it! Scheduling your posts works extremely well if you find yourself crunched for time. It helps you plan a good social media strategy and to stay on top of it all.

Head on over to our Facebook page and tell us what you think!

Google AdWords is one of the best tools for marketing and it is used by many businesses, big and small. Those who harness its power, have seen the wonders it can do for them! Here’s why you need to get on board too!

AdWords is forever updated and constantly finds new ways to ensure that businesses get a fair run, no matter their size. It is a quick, relatively straight-forward and all-round solid marketing service. The campaigns are flexible and practical, allowing you to create personalised and effective advertising. Further to this, is that you can see how well it is working! You can easily measure the success and alter advertising accordingly. Because of this, it is easy to understand who is engaging with you and how to increase their connectivity with your brand.

Part of its success, is due to AdWords effectiveness in targeting consumers. You can target locations or even specific keywords, to ensure your money is not going to waste. This means that your ads will predominantly be seen, by who you want to see them. Your ads, therefore, can be targeted to them and bring in the best consumers for your brand.

Of course, Google is behind it all. They still sit comfortably above all of their competitors as the world’s most used search engine and so the vastness of their base is huge. A solid Google AdWords campaign adds to your search engine optimization and overall capacity to capture your market.

Whether you are new to whole idea of AdWords, or just want a little bit of assistance, Solute can help you out! Book in a free consult to see if Google AdWords will work for your business > https://www.solutedigital.co.nz/onlineadvertising

Email Jen at jen@solutedigital.co.nz or phone Jen on 022 612 6545

Your database is usually your first point of call when you are looking at your clientele. This is where you generate your statistics, analyse your main consumers and often where a significant amount of your marketing effort is focussed. So, if you want your marketing strategy to be clear, strong and effective (and why wouldn’t you?!), your database should reflect that.

Think about who is currently in your database. Is your target market well represented? If not, you should make a point to develop it. If you are struggling to build, a social media campaign is a great way to start - think competitions, ‘sharing’ and work with the base you already have. Not only will this enlarge your audience and allow you to reach more consumers who value what you do, but it will help you to generate more content/statistics/sales/feedback/products that are relevant and important to your customers.

Also, it is important to consider how you are connecting with your database. Are you communicating in a honest way that reflects you and your brand? Are you targeting the right people? For example, you may often find yourself writing with a formality that doesn’t reflect what your customers want or understand you to be. Really try to nail down on who is in your database and what they would most like to see. This might even mean segregating particular groups (i.e. long committed clients) to ensure they are only receiving relative content to keep them happy and loyal.

If you have been working at your database for a while, it is also important to keep it clean. This means clearing out any accounts or addresses that are no longer in use or relevant. This will keep your stats real, honest and representative of your efforts, allowing you to further maximise the effects of your generated content.

To find out more about our email marketing services go to our 'Email Marketing' page.

Or email Jen at jen@solutedigital.co.nz or phone Jen on 022 612 6545.

How do you make a great website that makes people keep coming back? With so many options and ways to create it, it is so easy to become overwhelmed. The first thing to consider, is how your site will reflect your brand. Ensure the layout and language you use is consistent with your company’s branding and overall ‘flavour’. Once you have decided on what that might look like, stick to it - simple, authentic and engaging should become your three favourite words during the process.

Despite the need for simplicity, your website can still be innovative. In creating new ways to present yourself through your website, you can immediately set yourself apart from your competitors. Ask yourself: how can you bring a fresh approach to your website and shake up your competitors? What is the best way to engage your consumers in a way that speaks to them? Remember a website is as much a marketing tool and sales generator as it is an about page. A good website communicates a brand’s message to a consumer and then leads them to a call to action (whether that is sign-up, purchase, contact or another relevant action).

Sometimes, building a great website can all get a bit confusing and it’s easy to get caught up in all of your thoughts - You want your website to be friendly for both the consumer and the users. You want it to represent your company with an authentic touch. Your budget doesn’t seem to stretch enough to put your all into it. You want to create something that is truly special. Fortunately, Solute can help.

Solute’s websites are affordable, user friendly & they convert your prospects into clients. Check out our work and see what we can do for you!

https://www.solutedigital.co.nz/website-design

Email Jen at

or phone Jen on 022 612 6545.

With constantly evolving technology, the world of digital marketing is an ever changing one. New trends emerge every day and they are sometimes difficult to stay on top of. Fortunately for you, that’s our job! Book a free consult with us!

https://www.solutedigital.co.nz/get-in-touch

In 2017, social media remains strong in the digital sphere, with more that half of the world’s population using such sites. As it has developed, social media has began to allow for more experimentation and personalisation. It’s low barriers to entry, transmedia functionality and adaptability as seemingly realigned the playing field between small and big businesses. Sprinkle a bit of innovative thinking over top of the current service and you might just find yourself reaping the rewards.

The vast amount of consumers are still spending large amounts of time with their mobile devices and are leaving that vessel open as a strong marketing tool. Using mobile sites and apps (either pre-existing or constructed) can set you apart from competitors easily and to great effect. By linking a mobile strategy with other platforms, you are able to strengthen your marketing even more. Combining different techniques and implementing ideas across a variety of platforms can ensure a greater customer reach with a more invested audience.

We specialise in digital marketing strategies check out what involved here > https://www.solutedigital.co.nz/digital-marketing-strategy

It seems as though customers are starting to get a little bored. They want strategies, websites and advertisements to be shaken up just that little bit more. Mixed-media approaches are a great way to keep consumers refreshed and maximise your reach. Techniques such as videos, images and personal blogs are all great to add to the mix as they add an authentic, unique touch that consumers will appreciate.

At Solute, we pride ourselves on staying ahead of the trends and as such, we are able to help you succeed. If you want to find out more about our digital marketing services, book a free consult with us.

Email Jen at jen@solutedigital.co.nz or phone Jen on 022 612 6545.

Blogging is an often overlooked, even seemingly archaic form of marketing. It seems to have been fizzling out since the rise of more popular social media applications. Yet to those businesses who still continue to blog, understand the process to be an integral part of good marketing and have seen the wonders it can do to your SEO ranking.

It’s no secret that search engines absolutely love fresh content. Blog writing is a great way to update your web page often, without having to do a complete revamp every couple of weeks. By doing this, you are also consistently creating more content for Google to index, propelling your SEO ranking way above your competitors. However, you can’t expect to see immediate results by throwing together any old garbage under the title of a blog. Remember, key words, phrases and topics are still important when working to build your online presence.

Consider what is relevant and interesting within your industry, then position yourself as an expert in that field. Not only will Google love you, but your consumers will too. Hopefully, by providing new online content, you will generate more online traffic that reels in more consumers and encourages them to keep sharing your posts around. If all goes well, your sites popularity will soar and your SEO ranking will follow.

Remember to try and add images or even videos to accompany your blog. This often makes it more interesting to the casual viewer and also allows search engines to discover and promote you even more. Multimedia keeps you relevant, unique and interesting.

If you’re not sure how to start, just put yourself in the consumer’s shoes. What do they want to see? What will they be searching for? Then, provide! Get your head down and start bashing away at your keyboard - you’ll see your results skyrocket.

To find out more about our marketing services book in a complimentary consultation or email Jen at jen@solutedigital.co.nz or phone Jen on 022 612 6545.

Buyer personas are generalised representations of your target market, created by using existing customer data and market research to create an archetype of sorts. This is usually made up mostly of demographics, psychographics and geographic location and it sets out the key customer ‘look’. By grouping people into your created persona categories, you are able to create more effective strategies when looking to create, market and sell your products, no matter the obstacles. The process to pin down your buyer persona categories can be a little lengthy (especially if using surveys, interviews and heavy research), however, you will see the magnitude of effect throughout your business. You will know who you are selling to and how best execute the sale. If you want further support or information about how to use buyer personas to ensure you are maximising your sales, get in contact with Solute Digital and we can help you out!www.solutedigital.co.nz

Google AdWords is the advertising service developed by Google. It allows advertisers to display brief copy across web pages for consumers to view and interact. By using Google’s information, you are able to directly target consumers who are already looking to purchase similar products, based on keywords they have searched for. By advertising only to people who are in the market for your product, you are more likely to boost sales!

Check out our packages here. Although limited by the amount of words you can write, businesses are given an amount of freedom to ensure your ads reflect your company and values. By using the relevant language and style, you can sculpt the copy so your consumers can understand your company better and be intrigued enough to purchase your products. On top of this, you can mix in your social media accounts to give your customers the full experience! One of the most overlooked and maybe even underrated tools of AdWords, is remarketing. This is where you continue to target consumers after they have visited your site. This means that you can develop a deeper connection with customers and build long-term value for your brand, increasing your value now and over time. To find out if Google AdWords is for you - feel free to email us @ jen@solutedigital.co.nz or call Jen on (022) 612 6545 www.solutedigital.co.nz

A huge amount of businesses across many industries have some sort of social media presence. As the popularity of social media marketing continues to increase, it is becoming more and more necessary to cement your business within the social media landscape. Once upon a time, brand awareness may have been something that just came with quality product. But now, with more than 2.5 billion people using social media worldwide, this is the most effective channel to reach new consumers.

As well as the sheer amount of people you can reach, you can also use social media channels allow to to curate your advertisements specifically to certain target customers. This means that those who will find your business, are those who will use it. To find out more go to > www.solutedigital.co.nz/social-media On top of the gaining new customers, social media is a great tool to increase consumer loyalty by bettering your relationship. Through the likes of the Facebook direct messaging system, anyone can ask you questions with unprecedented ease. On top of this, what you post and share humanises you as a brand and others can see more clearly your businesses values and image. These are only a couple of benefits of using social media as a business and there are many more that you will find perfect for your needs, whatever those are. By implementing a good social media marketing strategy, you are sure to gain customers and increase sales. For any more information of Solute Digital can support your business, contact us today!www.solutedigital.co.nz

With the growing amount of Social Media networks, comes huge new opportunities to promote your business. Snapchat is no exception. The app has over 158 Million daily users and a whole lot of benefits for you. Snapchat is a very personal network that can bring you together with your customers. The ‘My Story’ feature can be used in a variety of ways, particularly to give key consumers the chance to see behind the scenes. This function has been used well by a number of fashion brands before runway events and launches. The traditional direct message use, is also a great means to building relationships with consumers. Want to send a personalised voucher or message? Do it through Snapchat where they know they have been specifically chosen for the promotion. This works well with rewarding loyalty and competitions. One of the best (and often overlooked) features of Snapchat is the Geo-filter. A Geo-Filter is perfect for a launch or other sort of event. It uses location technology that allows Snapchat users to use a pre-made ‘sticker’ over their next Snap when in the designated location. This allows customers/attendees to share your brand with their friends in a fun and extremely convenient way! Want to know more? Call or email us @ jen@solutedigital.co.nz or phone

What’s all this talk about machines purchasing digital advertising and replacing the process of people purchasing ads you say?

Well it’s not as silly as it sounds or a threat to marketers today – In fact were calling it a blessing and welcoming them with open arms.

If you haven’t already herd of the robots who are changing the face of online advertising, meet Programmatic Ad Buyer.

The meet and greet.

The rise of programmatic ad buying is increasing and we think you should get to know them and more about what they do and how they can benefit your brand.

In simple terms, traditionally marketers and RFPs would negotiate buying and selling, and manually insert their ad orders but now we can put our feet up and use the robots (software) to buy ads instead.

A side from saving you valuable time to focus on the planning of campaigns themselves, these robots also are more efficient and can save you money too.

We can use programmatic ad buying to spread our ads online and then mid campaign evaluate what’s working best by checking in to see how the platforms, audiences, geographies, the timing is doing so far. Not only do we eliminate what’s not working but we can also refine our ads, so were only paying for highly impactful campaigns.

And it’s not just online ads but traditional media like Television and radio ads are also heading down the road of being traded programmatically too.

Aren’t our friends helpful!

They sure are and we predict Programmatic Advertising and Ad buying is only going to rise with the ever-evolving technology. So let’s embrace the ‘good sort’ robots and keep them in our close friend circles and if your still not sure about programmatic ad buying for your brand you can contact our marketing experts for their advice today. – Were human!

Social media marketing is far more than an online popularity contest as some people and businesses might think …. Social media is where it is at, and is essentially the future of Marketing. If businesses ignore this platform they risk losing the sustainability of sales they once had. Social media marketing is all about boosting brand visibility, reaching large audiences, executing sales and building customer relationships in real time.

3 Reasons to get with the Game!

1. Fastest growing and most promising strategy a business can employ to boost sales and conversions

2. Synergetic potential - social media can support and integrate a number of business functions at any given time

3. Domino effect - social media platforms can have a significant impact on your search engine optimisation (SEO) enabling your business to generate more interest and traction online

Social Media isn't going anywhere - your competitors are occupying this space and so should you.

Traditional marketing can be a costly exercise. Social media marketing, on the other hand, is reasonably low-cost and gives you a direct platform to reach new, existing and prospective customers.

Getting started:

Set clear goals & objectives — What do you want to achieve?

• Define your target audience — identify characteristics (age, gender, interests, behaviours, profession)

• Choose the right social media platform — depending on your audience, product or service

• Develop engaging & interesting content — Be infl uential! The use of video, hi-res imagery & calls to action throughout your messaging is vital

• Create a weekly action plan — identify your message, posts, imagery, call’s to action and the date and time you plan to post

• Incorporate social media into your daily routine — 20 to 30 minutes per day

• Align your social media with your other advertising channels - website, emails & traditional marketing

• Explore paid advertising – run trial campaigns & test them against each other until you see what generates the most interest and conversions. Drive visitors to a more controlled environment such as a website or a landing page

• Track performance — For paid advertising using Facebook reporting and Google analytics. For general Facebook performance use the insights tab, this allows you to find out who, why and what people are doing on your page

For help with your Social Media contact us to book a complimentary consultation.

It’s all about boosting brand visibility, reaching large audiences, executing sales and building customer relationships in real time. If businesses ignore this vastly evolving space they risk losing the sustainability of sales they once had.

Social media makes up a large percentage of online marketing activity and can be a daunting venture for many businesses, this month we thought we would provide you with some insight on how to make your social media more manageable.

The Must have Social Media Tools for Small/Medium Businesses

Buffer for scheduling & planning social media postsShortstack for developing ads, competitions or product promotionsPagemodo for developing banners & social media postsBitly for shortening links to keep them neat and cleanGoogle Analytics for tracking and generating social media reportsMention For providing alerts when people are mentioning your brand or business online

Many small to medium businesses struggle with managing their online presence and Solute can take that pressure off, whether it be creating unique content, engaging your fans, pumping out interactive competitions or managing your display advertising.