With so many different terms being thrown around about digital marketing, it can be difficult to fully understand their meanings. Of the most important concepts to understand, is inbound and outbound marketing.
Inbound Marketing is centred around the idea of targeting a core audience with engaging content that attracts them to find out more about your business. You provide them with something they like and they become involved with your brand. By targeting specific audiences who are likely to be interested in your brand, the overall process is relatively affordable and extremely effective. Examples of inbound marketing, include content creation across social media platforms, blog work and specific incentives for engagement. The strategy uses a form of direct communication and provides something useful as opposed to merely advertising.
Outbound Marketing takes a different approach. In contrast to its alternate, this strategy focuses on a business advertising toward a mass audience. A more traditional approach, outbound marketing does not specify an audience like inbound marketing does. The result can be expensive and less certain, particularly if you are a smaller business owner.
Despite their differences, both forms of marketing have there merits and it is essential to refrain from overlooking either approach. Separated - they are good, but together they can be hugely successful. The outbound approach can reach a wide audience, including people you wouldn’t think to approach, allowing you to grow your brand. It can assist in strengthening your recognisability and familiarise your name across a large number of households. Inbound techniques can then recognise this audience and provide them with something that will keep them engaged. It humaninses them and reminds them of their importance as a loyal customer and follower. With its low costs, it can also bring down the cost of overall marketing services.
To decide on what will work best for you, you will need to consider your company resources and the specifications of your audience and industry. If you need further support or information, contact Solute Digital to assist with your business’s growth.