Solute Digital

Facebook ads are one of the most used and effective forms of digital advertising for businesses and there are certain tools that you can use to make it even better. One of those tools, is Facebook Pixels, which will help you get the most out of your social media market...

As a business, there’s a lot of times when you find yourself hunting for that perfect image. Often, you won’t have the resources to capture a photo yourself, so here’s a few sites that can come in handy in moments like these.

One way to ensure your most loyal customers will continue to see your posts is by using the ‘see first’ feature on your Facebook page. When following you, you can encourage them to select this function so that your content will appear first on their timeline.

The world of digital marketing is ever-evolving and saturated with a huge amount of businesses, gunning for recognition and ranking. With the web full of so many businesses trying to build an audience for themselves and maintain a strong presence in Google Search resul...

Maps, search and other Google services are all wrapped up into this easy-to-manoeuvre tool. With an account you can edit your information, allowing more customers to find your business, your stories, your values and to wholeheartedly engage with you. Things that seem s...

Email marketing has the ability to grow sales at a great rate. With the knowledge and the application of certain techniques and platforms, your business can discover and reap the benefits too.

Instagramis great for businesses looking to grow their social presence as well a build an aesthetic, portfolio-esque profile to engage a growing audience. While it can be difficult to grow your following to a decent size, there are ways to do it - even for the smallest...

With so many different terms being thrown around about digital marketing, it can be difficult to fully understand their meanings. Of the most important concepts to understand, is inbound and outbound marketing.

Inbound Marketing is centred around the idea of targeting a...

To ensure your year is as successful as it deserves to be, it is important to work up a strong, digital strategy. With this, you are able to determine key outcomes for your business in relation to your audience, brand and engagement.

As a local business, it is important to be visible in the places that consumers will be searching for you. That can mean competing with worldwide industry leaders or larger corporations for higher search ranking - and we all know how much time SEO can take up. However,...