Digital Strategy
A digital marketing strategy is about building brand awareness, driving traffic, increasing market share and generating
new leads and sales.
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Solute will work with you to develop a strategic framework and strategy with the simple goal of delivering on agreed
objectives and achieving a return on investment.
We are experienced digital marketers that have a flair for writing and developing compelling Digital Marketing strategies that are clear cut & hassle free to implement.
Why businesses need a Digital Strategy
What is your digital strategy? Do you have one?
Digital marketing is all about reaching more of your customers online.
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Our digital strategies are developed through in depth research, industry trends, analysis & experience. Having a digital strategy outlines what online marketing activities are suitable for your business & what that looks like.
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During the process we look at what your competitors are doing & what you could do better, we look at how you are ranking in searches & what people are doing to engage with your business.
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Our digital marketing strategies are developed in a way that they can be implemented straight away without delay.
What's involved in our Digital Strategies
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​​​The strategic objective & statement
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Competitor analysis in the digital space
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Recommendations based on competitor analysis
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Analysis of current digital tactics & analysis
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Identification of the right digital platforms to pursue
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Overview of each identified digital channel
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Target audience identification for each platform
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Outline of channel objectives, tone & message
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Tactic, content ideas & activities to implement
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Digital media & social policy recommendations
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How to best track & optimise results
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Workable action plan that outlines marketing activation activities
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Comprehensive digital strategy ready to implement