Digital Strategy
A digital marketing strategy is about building brand awareness, driving traffic, increasing market share and generating
new leads and sales.
Solute will work with you to develop a strategic framework and strategy with the simple goal of delivering on agreed
objectives and achieving a return on investment.
We are experienced digital marketers that have a flair for writing and developing compelling Digital Marketing strategies that are clear cut & hassle free to implement.
Why businesses need a Digital Strategy
What is your digital strategy? Do you have one?
Digital marketing is all about reaching more of your customers online.
Our digital strategies are developed through in depth research, industry trends, analysis & experience. Having a digital strategy outlines what online marketing activities are suitable for your business & what that looks like.
During the process we look at what your competitors are doing & what you could do better, we look at how you are ranking in searches & what people are doing to engage with your business.
Our digital marketing strategies are developed in a way that they can be implemented straight away without delay.
What's involved in our Digital Strategies
-
The strategic objective & statement
-
Competitor analysis in the digital space
-
Recommendations based on competitor analysis
-
Analysis of current digital tactics & analysis
-
Identification of the right digital platforms to pursue
-
Overview of each identified digital channel
-
Target audience identification for each platform
-
Outline of channel objectives, tone & message
-
Tactic, content ideas & activities to implement
-
Digital media & social policy recommendations
-
How to best track & optimise results
-
Workable action plan that outlines marketing activation activities
-
Comprehensive digital strategy ready to implement