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Digital Marketing is essentially the future of Marketing.

It’s all about boosting brand visibility, reaching large audiences, executing sales and building customer relationships in real time. If businesses ignore this vastly evolving space they risk losing the sustainability of sales they once had.

Social media makes up a large percentage of online marketing activity and can be a daunting venture for many businesses, this month we thought we would provide you with some insight on how to make your social media more manageable.

The Must have Social Media Tools for Small/Medium Businesses

  • Buffer for scheduling & planning social media posts

  • Shortstack for developing ads, competitions or product promotions

  • Pagemodo for developing banners & social media posts

  • Bitly for shortening links to keep them neat and clean

  • Google Analytics for tracking and generating social media reports

  • Mention For providing alerts when people are mentioning your brand or business online

Many small to medium businesses struggle with managing their online presence and Solute can take that pressure off, whether it be creating unique content, engaging your fans, pumping out interactive competitions or managing your display advertising.

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