The last few years has seen the digital environment grow at unprecedented rates, cementing Social Media activity as much more than a passing phase. One would be hard-pressed to find even a single business that is not making the most of Social Media’s accessibility and audience. Social Media Marketing encompasses the use of any social media service to gain traffic or audience and such has become essential to perform well in the commercial landscape. Typically, this includes posting content, images, photos or paid ads to generate interest from a large number of consumers. Depending on a company’s target demographic as well as the social platform, such techniques can vary.
Almost 3 Billion people, worldwide, actively use social media. That means that you are able to access more than 37% of the entire world’s population, just through digital techniques. The sheer volume of users, is one of the most attractive elements of social media marketing. Never before has it been so easy to reach such an immense audience. The more consumers that can discover your business, the more likely you are to pinpoint an engaged target market - benefiting both the seller and the buyer. By helping you understanding who you want to target and given you the resources to do it, social media marketing blows traditional techniques out of the water.
Social Media users span across a number of different services, including Facebook, Instagram, Twitter, Snapchat, LinkedIn and more. Each of theses sites offer distinct features and tend to be used by differing demographics. Their individual ‘flavours’, mean that to make the most out of them, you have to truly understand them. Businesses must ask themselves: Who uses these sites? What interests them? Is this the best way for me to reach my target market? Now, a specified digital strategy can be formulated.
With a greater understanding of what Social Media Marketing is, it is easier to fully engage your audience. For more information about how to get started, get in touch with Solute Digital and see how we can help you!