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Top 10 digital marketing tools for small to medium businesses.

Digital marketing tools

1. MailChimp

MailChimp has become popular with a large amount of businesses and for good reason. It is a simple to use email subscription service, that will quickly spread your message and update your followers. MailChimp has certainly situated itself as one of the best services out there for small to medium businesses.

2. Google Analytics

For most businesses, this is understood to be one of the most powerful tools at one’s disposal. All businesses, particularly small to medium ones, should have Google Analytics installed. It provides you with the digital analytics tools necessary to improving your customer engagement, experience and click-throughs.

3. HootSuite

HootSuite removes a huge weight from your workload, by helping you manage your multiple social media channels. Allowing you to schedule posts and track your profiles of various social channels, this service can quickly become an integral facet to your business. Whether you use HootSuite to analyze traffic and further optimise your content, or to post during holiday and/or busy business periods, you will find the tool to be extremely impressive.

4. Referral Rock

Referral Rock provides you with referral automation software that allows you to fully harness the influence of your existing partners and customers. With a simple interface, the software makes the most of social sharing, incentives, personalised links, performance statistics and more services. It works easily with existing platforms and can quickly become an invaluable tool for maximising your business’ reach.

5. Canva

We’re all aware of the importance of uploading visual content to further engage your audience and Canva supports the creation of such! Within minutes you can create stunning graphics for free! Whether you’re a design pro or not, this service easily gives you the tools to make quality images and presentations.

6. Mention

Mention is a tool that lets you monitor your business and industry. In real-time, you can track what people are saying about your brand, your competitors, your campaign, or whatever else you need to know. This is super handy as a small to medium business, as you are able to generate a wide understanding of your industry and how you are fitting within it.

7. Picreel

Picreel is a tool that helps you capture your audience as they’re leaving. By tracking their mouse movement while they’re engaged with the site, this service serves them an optimised offer when they navigate away. This helps keep visitors active on your site, boosting your conversion rates.

8. VWO

This service helps you find out what is working well on your site and what isn’t. Using VWO, you can check your headlines, design or content to find out what your audience responds to most. This is a great tool to help you optimise content that will harbour the greatest response.

9. Personapp

The visualisation of your audience is super handy in determining which content you should post. It prevents you seeing your followers as simple figures and humanizes them. Personapp allows you to create and share personas with a simple interface, so you can maximise the effect of your business.

10. SurveyMonkey

Chances are you’ve had experience with this tool before, as it is popular with a vast amount of businesses. It is a simple service that helps you create, send out and analyse surveys. Whether you want a specific answer to a question or are after a more general generation of information from your audience, SurveyMonkey is a service you will want to make the most of.

Have a question? feel free to drop us a line @ 022 612 6545 or email Jen at


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