Google AdWords is the advertising service developed by Google. It allows advertisers to display brief copy across web pages for consumers to view and interact.
By using Google’s information, you are able to directly target consumers who are already looking to purchase similar products, based on keywords they have searched for. By advertising only to people who are in the market for your product, you are more likely to boost sales!
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Although limited by the amount of words you can write, businesses are given an amount of freedom to ensure your ads reflect your company and values. By using the relevant language and style, you can sculpt the copy so your consumers can understand your company better and be intrigued enough to purchase your products. On top of this, you can mix in your social media accounts to give your customers the full experience!
One of the most overlooked and maybe even underrated tools of AdWords, is remarketing. This is where you continue to target consumers after they have visited your site. This means that you can develop a deeper connection with customers and build long-term value for your brand, increasing your value now and over time.
To find out if Google AdWords is for you - feel free to email us @ email@example.com or call Jen on (022) 612 6545