New year, new you - right? With everything going on in the world and the constant evolution in digital marketing 2018 is shaping up to be a very interesting year. So how ready is your business?
To ensure your year is as successful as it deserves to be, it is important to work up a strong, digital strategy. With this, you are able to determine key outcomes for your business in relation to your audience, brand and engagement. By transposing this into a coherent structure that supports your steps throughout the new year, you can be confident in your ability to fully maximise your business’ effectiveness across digital platforms. Under the current business climate, this is essential to overcome competitors and continue to pull a large and dedicated audience.
One large part of this is your approach to Google AdWords. Chances are, you used the service in 2017 and know how important it is. However, if you didn’t, it is time to get on board. With a few new campaign tools and more looking to drop in the new year, this is something that should be built into your overall strategy and plan for 2018. This relates specifically to the audience you want to target, in terms of size, demographic and geographic location.
Of course, the essentiality of Search Engine Optimisation (SEO), will continue into 2018. As we have learnt this past year, this is an ever-changing field that requires much time and energy. By setting yourself up for success early, you can make your SEO approach in 2018 much simpler. If you haven’t already, start building an understand of your current search ranking - including what you are doing well and in what aspects you can improve. By gaining a good basis now, you can stay on top of the evolving climate in the new year.
Even in 2018, email marketing is alive and continues to be one of the most important aspects of your digital marketing strategy. Have you been using a service like MailChimp? How big is your current mailing list? Consider the ways in which you can see your audience grow and continue to keep them engaged.
One of the most obvious aspects of digital strategy to consider in 2018, is social media. It has continued to strengthen as an integral part of marketing and unsurprisingly, will continue to evolve. Again, it is important to review 2017 and consider the new year. How well are you engaging with your audience? Are you targeting the right people?
2018 is your year. Solute Digital is prepared to work with you to ensure you have a year full of success and triumph. For more information about our services, get in touch, today.